Lori Turner, co-founder of RedRover Company, a sales development and marketing consulting firm works with companies large and small to help them improve the productivity of their sales force and the return on their marketing investment.

Before opening her own marketing firm, Lori spent over 15 years leading corporate marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. As Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, Lori managed promotional, direct and Web marketing, as well as custom publishing, for the brand’s franchise system. In her role as Vice President of Employee Communications and Development for First Horizon National Corporation, she shifted her focus to internal marketing. She’s also served as Sr. Communications Director and Corporate Editor for TCBY Enterprises, Inc., and VP of Marketing for First National Banking Company.

Serving as ghostwriter for "The Complete Idiot's Guide to Guerilla Marketing," we are looking forward to Lori's insights into guerrilla marketing and some unconventional ways to outsmart the competition.