Guerrilla Marketing workshop with Lori Turner of RedRover Company
While many SMS members know Lori Turner as managing partner of RedRover Company Sales & Marketing, they don’t realize that she was also contributing ghost writer for “The Complete Idiot’s Guide to Guerrilla Marketing.” She possesses tremendous knowledge about how small businesses can use non-traditional marketing tactics to promote their brand, product or service.
Lori shared the secrets of why guerrilla marketing works and 10 types of guerrilla marketing that you may have never heard of in a recent SMS workshop. Attendees learned about proximity marketing, intrusive marketing, ambient marketing, and more. The presentation also included examples of brands using guerrilla marketing – some successfully and some not so much. Lori also outlined the six steps to creating your own winning guerrilla strategy.
We had a packed house for the workshop, so if you missed out then make sure you’re on our mailing list to find out about our great upcoming events! You can register on the homepage of our website at http://www.sms-midsouth.org
While surfing came across your site. Very nice! Keep up the good work!
is there anyway to get a link to the presentation that lori turner did? are the slides available?
Unfortunately, that presentation was only available for a short time after the workshop and then we had to pull them down. So Sorry!