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Archive for May, 2010

May Luncheon featuring Laurie Tucker, SVP of Marketing for FedEx

May 25th, 2010 admin No comments

We were thrilled to have Laurie Tucker speak to us on May 19th about the Power of a Personal Brand. We had a packed house for this one, so you can check out the photos here:

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Job Posting for SMS member: RedRover Sales & Marketing

May 19th, 2010 admin No comments

RedRover, a growing Memphis, Tennessee sales and marketing consulting firm is seeking an Office Manager with 5+ years of high-level administrative experience to join its pack. Ad agency/marketing firm experience is a plus, but not required. Selected candidate must have a proven track record of successfully managing projects, identifying the need for and developing needed systems/processes that improve efficiency, and developing organizational systems that can be executed firm-wide. Ideal candidate has exceptional follow-through skills and enjoys working in a fast-paced entrepreneurial environment.

Bachelor’s degree in marketing, journalism, communications, English, or similar field required.

Special skills required:

  • Writing/editing/proof reading
  • Advanced skill level with Word, Excel, PowerPoint and Outlook 2007
  • Substantial experience using social media tools FaceBook, Twitter and LinkedIn
  • Project management
  • AR/AP
  • Basic tech skills such as trouble shooting printing and wifi problems

Additional experience preferred:

  • Basic working knowledge of web content management tools such as Adobe Contribute
  • Experience using an HTML email platform (such as Constant Contact or Emma)

Job responsibility overview:

  • Heavy administrative support to managing partner
  • Light administrative support to account service team
  • Office organization and supply management
  • Management of all firm files
  • Answering phones and greeting guests
  • Training and support to clients using the firm’s HTML email marketing platform, including product demos for prospective new clients
  • Marketing the firm by booking speaking engagements, generating PR and messaging through the firm’s social media channels
  • Market research support
  • Contract/Proposal development
  • Identifying and maintaining relationships with freelance creative talent
  • Project/traffic management
  • Light bookkeeping

If you’d like to be considered for this position, email your resume to careers@redrovercompany.com. In order to be considered for this position, please include a complete salary history and your current salary requirements in the cover letter. Resumes without this salary information will not be considered. No phone calls or office visits please.

Measuring the Immeasurable, An upcoming event from our friends at PRSA Memphis

May 10th, 2010 admin No comments

Interested in social media, but you don’t know how to measure it? Join Katie Paine, CEO and founder of KDPaine & Partners, for sure fire tips and advice on how you can measure your social media efforts.

PRSA is offering a lunch meeting with Katie, followed by a 90-minute workshop that will give you a one-on-one opportunity to discuss your social media strategy. This information is especially beneficial to non-profits, small businesses and government agencies.

Monthly Luncheon
May 12 from 11:45 a.m. to 1 p.m.
University of Memphis Holiday Inn
Members Free
Non-Members $25

Social Media Workshop
May 12 from 1:30 to 3 p.m.
University of Memphis Holiday Inn
Members: $25
Non-Members: $35

Register at www.prsamemphis.org

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Author Ed Horrell of The Kindness Revolution Shares Secret to Customer Retention

May 7th, 2010 admin No comments

One hundred percent of people surveyed prefer to do business with kind companies.

That was the message shared by author Ed Horrell of The Kindness Revolution today at the Sales and Marketing Society of the Mid-South luncheon.

“There are companies that get it and some that don’t,” Horrell said. “If you have to ask what ‘it’ is, you don’t get it.”

Horrell’s non-profit organization, The Kindness Revolution, is based on his best-selling book of the same name about companies that strive to eliminate the number one reason they lose customers.

Horrell cited research by American Society for Quality that found nearly 70 percent of people surveyed stopped doing business with a company because of an attitude of indifference on the part of one employee.

“Customers have choices,” Horrell said, pointing out that every company has competition. “Values such as kindness are important in the consumer’s decision about customer loyalty.”

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